Be real, be in real time - @shansell #ink12
hansell was Big News editor at Huffpo, in charge of finding ways to tell big stories on mulitple platforms
Beware the temptation to stick useless social widgets on your home page - I.e related links, recent headlines that match recent tweets, etc
"Publishers can end up in a checklist trap if they try to incorporate all the social media tools at once. If you can't figure out why someone is going to like something, don't do it. Favour real conversation over automated tools. Use your time to ACTUALLY connect with people." #INK12
Conversation is more then reading comments on a story: your data is the convention...what they're clicking on, what they're searching for, what they're asking. That's more relevant
"It's important to understand that conversation doesn't just mean listening to comments on articles, listen to your data. The things readers are clicking on, the things that are happening on your site--readers are conversing with you in aggregate. Change the way you think about data and the ways in which you listen to it." #INK12
Don't strip away creativity in order to make your stories/headlines SEO ready.
You'd be surprised by the number of times people search for "can men breastfeed?"
Give readers answers to their questions that they can't find on Wikipedia (aka, as real-time as possible) #ink12 @shansell
Don't fall trap to click numbers - they don't always mean what you think. bounce rates are huge #ink12
Not always about getting clicks, but "satisfied clicks."
The ol' SEO bait and switch is the downfall of companies like Demand Media. Readers don't like it, so Google changed its algorithm #ink12
I believe @shansell just endorsed pun writing for media companies. #ink12
A share and a click have nothing to do with each other: lots of stories have more shares then readers - Hansell #ink12
News that has a high amount of clicks/shares is very different than the articles that people actually read.